Objectified rocked my fucking world, making me so much more appreciative of the effort that goes into every device, giving me a video interview of Jonny Ive and Dieter Rams. It also made me feel very guilty and self conscious for peddling all this crap on our site. In a good way! The movie is playing in NYC all week, and Jesús and Matt and I are going right now. If you love Gizmodo, please go see this movie for yourself and to support Gary Hustwit. It's amazing. [Objectified]
I saw it in Toronto the other day and got to meet the director (Gary Hustwit). I thought it was a little too vague... "Helvetica" was great because it had a specific topic; and while I really liked "Objectified" it seemed a little bit lost. It was very broad and didn't go in-depth into anything in particular. I know Gary wants to make a 3rd one, and I hope it covers a little bit more of a specific topic than this one. That being said, it was still very informative, but it kinda left me still looking for helvetica (the font, not the film) and didnt have its own personality.