Rumor Dent: Apple Store Says Apple TV Shipping End of the Month

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

Trying to get some details on the actual ship date of the Apple TV, I played the dumb consumer and went to the Soho Apple Store, where I asked a couple of different employees about "that new Apple TiVo." After each person politely explained to me that it wasn't "a TiVo," I asked them when I could buy one.

"Well, it ships on Feb. 27th."

"So I can buy one here that morning?"

"Yeah, if we get it then."

So it's not exactly a rock solid drop date, but that pretty much nails Apple TV to the very end of February or very beginning of March. No promotion or anything in the store, but I think it's because for the time being it's not exactly a super-exciting product. People would probably trip balls for it if it really was an "Apple TiVo," though.

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(er.. damned cats.. Whomever thought that having cats as pets wandering our homes clearly did not understand the issue of cats and keyboards.)

So .. As I was trying to type previously ..

From the day it was announced this product looked like a loser. The question is not when this will be released, but why are we still paying attention?