Samsung Thinks They "Know What Women Want," Releases Two Fashion Phones

Illustration for article titled Samsung Thinks They emKnow What Women Want,/em Releases Two Fashion Phones

According to Samsung, the SGH-L310 and SGH-L320 are specially made for women because "they know what women want:" cellphones with "female applications" inside like a shopping list function, a perfume-matching system and a calorie counter. Of course there's techy stuff like Bluetooth, 2 mega pixel cameras and concealed external screens too, but the slightly patronizing PR is just too much for us to take.

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Illustration for article titled Samsung Thinks They emKnow What Women Want,/em Releases Two Fashion Phones
Illustration for article titled Samsung Thinks They emKnow What Women Want,/em Releases Two Fashion Phones
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Illustration for article titled Samsung Thinks They emKnow What Women Want,/em Releases Two Fashion Phones

So the shopping list function might come in useful for any user, and the perfume system sounds strange: its suggestions are based on your favorite food, drinks and so on. But the calorie counter seems just a little bit like girly stereotyping, in a 1970s kind of way.

The black and gold SGH-L310 clamshell at least has an unusual S-shaped hinge design, an external OLED alert screen hidden beneath some scroll patterns, and a crystal-decorated camera. The more discrete SHG-L320 has a shape that reminds us of a Motorola PEBL (designed to be "easy to grip", in case you were wondering), and a two-tone polished finish.

In terms of real specs, there's nothing really remarkable here: both phones have GPRS, EDGE and are tri-band; both play MP3s and AACs, have a 2 mega pixel camera and take a micro SD card for expansion. The L310 has a 1.8 inch TFT display, and USB 2.0/Bluetooth 2.0, whereas the L320 seems to be built around a different chassis, with a 1.9 inch screen and USB 1.1. Both will be available in Russia in February, the L310 at €240 ($352) and the L320 at €220 ($322), with sales expanding into Europe later in the year. [Samsung]

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DISCUSSION

No I'm not gonna take that, I wouldn't know what the hell to do with a perfume matching system, what does it smell you and then tell you what perfume you need?

In the time it would take me to tell it all my fav. food and drinks I could already be out the door with a bottle of perfume from a store. Besides real women don't buy perfume, we have nice hunky males that do that for us.

And a shopping list, how cliche. The only thing cool about this is the clamshell design, and I still wouldn't buy it just because of the other stupid features.

Now, if it did have the vibrating mode, humm that would give me cause to pause. But then I'd fall in love with that and have to buy my own perfume!

Geez!