Scratch-N-Sniff Jeans Always Smell Minty Fresh Even If You Don't

Illustration for article titled Scratch-N-Sniff Jeans Always Smell Minty Fresh Even If You Dont

When you find that perfect fitting pair of jeans, you don't want to do anything to jeopardize their size and shape. And if you're among a growing demographic who refuses to wash their jeans as a result, you might want to consider Naked & Famous' Scratch-N-Sniff jeans that actually release a fresh minty smell when scratched.

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Such a marvel of modern materials doesn't come cheap, the jeans will set you back $158 a pair. But they're guaranteed to perfectly fit for as long as possible since you can avoid having to wash them. A special coating releases a blast of mint whenever the jeans are scratched, and it will keep on working for up to five washes if you eventually have to give in and toss 'em in the laundry. Mint can only hide so much, after all. [Tate+Yoko via Uncrate]

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DISCUSSION

I'm just wondering, is $158 considered a lot for jeans in USA?

I live in Moscow, and maybe I'm doing something wrong, but whenever I hit the large malls with all the clothes shops in them looking for jeans, $100 is the cheapest I can (not always) find. It's more like 160-500 usually. What gives? Are our prices really that much higher than your average?