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Following the huge success of the cute iDog as an accessory for iPod freaks, Sega presents the ifish. It moves in fishy ways when you play music for it. And it creates sounds, lighting effects and acts as a loudspeaker when connected to a digital audio device. I saw the prototype a few months ago at the Tokyo Toy fair and have desperately been waiting to get a grip on one ever since. Sega just announced the launch for January 2006. It's sure to sell out in Japan more quickly than the Xbox 360.

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