Semrush is a powerful all-in-one SEO suite with millions of users worldwide. If you’re looking to join the bandwagon, understanding its plans and pricing is essential. In particular, you’ll want to know how much Semrush costs in 2026 and what you get in return.
This Semrush cost analysis is pretty much a buyer’s guide. We’ll analyze all plans, see what they offer, and hopefully help you determine which one is best for you. For more info on this staggering SEO tool, consider reading our full Semrush test if you’re interested. As said, this guide will focus on its “financial” aspect and only dabble in its features and functionalities.
Which Semrush Plan Should You Choose? Prices & Offers Compared
Let’s analyze the Semrush cost right away. The company currently offers three plans. They can be paid monthly or annually, in which case, you can save 17%. To do so, you can opt for our Semrush coupon, for example.
We recommend the annual plans, as they’re cheaper in the long run. Their prices are:
- Pro — $117.33/mo
- Guru — $208.33/mo
- Business — $416.66/mo
Save 17% on Semrush Annual Plans
Keep in mind you’ll have to pay upfront for a year. Thus, multiply these prices by 12 and you’ll get the cost at the very start. If you don’t want to pay annually, you’re looking at 17% higher prices. In that case, the Semrush pricing structure looks like this:
- Pro — $139.95/mo
- Guru — $249.95/mo
- Business — $499.95/mo
Is the Pro plan enough to enjoy Semrush at its finest? For the most part, it is. However, the provider locks some of its features behind more expensive plans. We’ll review these features soon. First, let’s discuss the free trial option.
Can I Get a Free Trial on Semrush?
The Semrush prices we mentioned don’t have to be paid right away. As you might know, the company offers a 14-day free trial. It’s great for getting more than a glimpse of this service and getting acquainted with it. The good news is, the free trial starts immediately.
If you use any of the buttons in this article and subscribe to Semrush, you’ll first go through the free trial phase. In other words, the company will NOT charge you right then and there. You’ll provide a credit card and be able to use this powerful SEO tool without paying.
Since you can obtain a Semrush Pro free trial via our website, after 14 days are over, you’ll be charged for this plan. Bear in mind that you can also cancel your free trial and avoid the payment. Albeit, that’s not a great idea if you intend to use the SEO tool in the long-term.
Try Semrush for Free for 14 Days
Which Plan Is Right for Me?
Okay, so now that we know how much Semrush is in 2026, it’s time to determine which plan is right for you. You’ll agree that this tool isn’t the defitnion of cheap. However, given its outstanding features and project limits, it’s understandable that it will cost a bit more.
Let’s start with the Pro plan at $117.33/mo. Some of its features and tools are:
- 5 projects
- 500 keywords to track
- 10,000 results per report
- Competitor analysis
- Website audits
- Advertising tools
- Keyword research, etc.
The Pro plan is more than enough for basic SEO, as it can even perform website audits and track 500 keywords. In our book, the Guru plan at $208.33/mo is Semrush’s best-value choice, simply because it adds tiny, but very important features that SEO enthusiasts will love, such as:
- 15 projects
- 1,5000 keywords to track
- 30,000 results per project
- Content marketing
- Multi-location/multi-device tracking
- Cannibalization reports
- Historical data
- Looker Studio integration, etc.
As you can see, the feature list is humongous. More importantly, content marketing is there, which aids content creation and optimization. Above all, you can track three times more keywords, which is further enhanced by multi-location, multi-device rank-tracking.
Finally, there’s the Business plan at $416.66/mo. The beefiest one, with more generous project limits and a few other tools and features. These are:
- 40 projects
- 5,000 keywords to track
- 50,000 results per report
- Share of Voice metric
- API access
- PLA analytics
- Free migration from 3rd party tools, etc.
So, which one is right for you? Well, for the majority of people Semrush Pro and Guru plans are the “sweet spot”. The Pro plan will suffice, but our wholehearted recommendation is the Guru plan if you can afford it. It’s likely the most powerful SEO suite you can get in 2026.
Can I Cancel Semrush If I Don’t Like It?
Of course. You can cancel your subscription at any time, or even cancel your free trial if you decide you don’t want to use it anymore. If we’re discussing a free trial, things are pretty simple. Go to your account and cancel the trial manually. You won’t be charged after that.
Now, let’s say you’ve spent your money already and have been using this SEO tool for a month or two. In that case, you can only cancel the subscription and avoid recurring payments. However, you will be able to use Semrush until the current plan expires.
Keep in mind you will not get a refund, either!
To get a refund, you have to cancel the service in the first 7 days, according to Semrush’s refund policy. You can do so by contacting the company and requesting a refund. Confirming your cancelation usually take about a few business days, in which period, you’ll usually get your money back.
Some of the Semrush alternatives, such as Ahrefs, don’t offer refunds or have shorter refund periods, making this SEO tool more user-friendly.
Standout Features of Semrush
Many think of this software as an SEO tool, but in reality, it’s more than that. This is a comprehensive suite of SEO, advertising, and marketing tools, all designed to improve your Google ranking and skyrocket you to success.
Here are our favorite features and tools based on our experience with Semrush:
Keyword Research
It’s easily the best tool in this aspect, with a huge keyword database for the best results. You can analyze keywords and get data about their difficulty, intent, and organic traffic. The Keyword Magic Tool provides countless keyword suggestions and questions for your site.
Not to mention, there’s rank-tracking with daily updates. With 500 to 5,000 tracked keywords, you can stay on top of your game and know what’s happening at every moment.
Oh, and there’s the Keyword Gap tool for discovering your competitors’ ranking keywords that you can capitalize on by including them in your content.
Backlink Analysis
Backlink analysis is Semrush’s magnum opus. With billions of backlinks in its database, it’ll provide accurate information on referring domains, types of backlinks, and toxic/broken backlinks. Another great tool in this segment is the Backlink Audit that discovers backlink-related issues.
However, Semrush includes the Link-Building tool, a CRM with insightful link prospects that tremendously adds to link-building. You can connect directly with the prospects (websites) and make deals about backlinks, guest posts, and product reviews for better results.
No wonder Semrush is one of the best-ranked link-building tools by our team.
Website Audits
Auditing your website is key to keeping it healthy and alive. Thanks to Semrush, you can locate all the tiniest errors and issues and solve them in minutes. Semrush assigns the Health score that indicates how well your site performs, plus, there are Core Web Vitals.
You can gauge your website performance and improve upon it through Semrush’s valid optimization advice. With the On-Page SEO Checker, you can analyze each page separately, obtain optimization ideas, and ensure every page looks and feels premium — just like Semrush!
Content Marketing
If you’re okay with the price of Semrush and its Guru plan, content marketing will come in handy. You can use it for new content ideas or AI-driven content optimization. Content Marketing is insanely useful for content generation, as well, helping you save ample time.
If you splurge a bit more, you can get its ContentShake AI tool, which brings in more content ideas and even helps you craft eye-catching headlines. However, we just scratched the surface with these features, as the company offers dozens more.
Final Words
So, how much is Semrush? This, of course, depends on the plan you desire. The minimal cost is $117.33/mo for its annual Pro plan discounted by 17%. Of course, higher demands yield higher costs, so expect to spend much more for Guru and Business plans.
Keep in mind that Semrush is a market-leading SEO tool, and believe it or not, it’s not the priciest around — Ahrefs costs more, for example. At this price, you’re getting plenty, plus, every newcomer is subject to a 14-day free trial and a hassle-free 7-day money-back guarantee.
It costs nothing to give it a shot, and if you’re okay with its prices in the long run, even better for you!
FAQ
Let’s top up our Semrush pricing guide for 2026 by addressing a few more questions.
➕ How much are Semrush’s extra features?
The company offers plenty of other tools that sometimes aren’t directly correlated with SEO. You can explore their functions on Semrush’s website. Here, we’ll focus on their prices:
- Semrush Local — $50/mo
- Semrush Trends — $289/mo/user
- Social Media Management — starts at $19.99/mo
- Agency Growth Kit — starts at $69/mo
- ImpactHero — $200/mo
💺 Can I pay for more user seats?
If you compare Semrush to SE Ranking, let’s say, you’ll notice that the latter offers built-in user seats in high-tier plans. Semrush’s plans are for a single user, but if the userdecides so, they can buy additional user seats. The price of the user seats varies per plan like this:
- Pro — $45/mo/user
- Guru — $80/mo/user
- Business — $100/mo/user
🆓 Does Semrush have a forever free plan?
Yes, it does, and it’s a pretty good one. Actually, it’s the best free SEO suite in our book, but because you don’t spend a dollar, projects limits are far from generous. For example, you can make only 10 Analytics requests per day, manage one project, and track 10 keywords in Position Tracking.