Illustration for article titled emSlate/ems iPad App Strives For Simplicity

Web magazine Slate has rolled out their official iPad app (I heard you like slates so I put Slate on your slate, etc), featuring the publication's blogs, videos, and articles and focusing on readability in lieu of bells and whistles.


The app, which is free and currently sponsored by Marriott (as you'll be reminded, from time to time, by kinda-annoying full-screen ads), largely lets the text stand on its own, which is a good thing. The main page has NPR app-style rows for different sections, each of which you can flick through independently.

Once you're reading an item, you can drag your finger vertically to scroll through the text but also horizontally to slide from article to article. If you ever were intimidated by the complex navigational systems of some of the glossier iPad magazines, you'll welcome Slate's simple approach.


Slate itself wasn't too hot on that first wave of magazine apps for the iPad, contending that it was ultimately easier and more satisfying to read those publications' websites in Safari. But by focusing on simplicity and legibility—as well as giving readers the ability to peruse previously-downloaded content when they don't have an internet connection—Slate's app is a fine complement to their site. [iTunes]

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