Are our attention spans really getting shorter? Maybe microblogging services like Twitter and Vine are simply forcing us to be more concise by preventing the digital equivalent of run-on sentences. Director Yuki Tokunaga shows us how effective storytelling can be—even in six-second bites—in his latest music video, which was shot entirely on Vine.

That's SONPUB's Stephen Moles and Yuki Tokunaga palling around the streets of NYC for the music video for their new song, "Rock With You." The song is off SONPUB's latest album Mother Ship. [Vimeo]