Sony has just announced a new line of premium A/V cables. Constructed from 24-carat gold plated connections, triple shielded wires and, of course, impressive but merit-questioned 99.996% oxygen free copper.

Their available products include Digital HDMI, Component Video, SCART, Optical Digital Audio, Coaxial Digital and Stereo Audio cables coming in 1, 3 and 5 meter lengths—or too short to notice in most circumstances, but mainly regarding that HDMI cord. Sony reminds home theater enthusiasts that 15% of their budget should be spent on wire—we're recommending you buy a really cheap home theater to accommodate. [sony via mobilewhack]