Evian decided to pair up with The Amazing Spider-Man 2 movie to shill some of its water. No problem with that... until you see the commercial, which is all about Spider-Man discovering a tiny baby version of himself in a mirror and challenging it to a... dance-off?

It's a moment so terrible you could be excused for thinking it's a Spider-Man 3 deleted scene. But it's not! It's a modern commercial where Spider-Man... suffers a complete mental breakdown, apparently. What the hell? Is Mysterio behind this? Does this have something to do with the Clone Saga? And, most importantly, what the fuck does any of this nonsense have to do with selling water?!