Starbucks Is Charging $450 for a Specially Etched Metal Gift Card to Buy Coffee Flavored Water

Illustration for article titled Starbucks Is Charging $450 for a Specially Etched Metal Gift Card to Buy Coffee Flavored Water

Starbucks, purveyor of coffee flavored water, builder of coffee scented corner stores and shelter for no coffee drinking Wi-Fi leeches, has a new shtick: a premium gift card. It's made of steel! It's 'specially etched'! And it's a super, limited edition that inanely costs 450 bucks.

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The gift card itself costs $50 to make, the other $400 will be loaded as Starbucks credit and can only be bought on Gilt. I guess Starbucks people go to Starbucks enough that the $400 will manifest destiny itself in the caffeinated brown liquid but damn if this isn't some elitist craziness. The card, which will surely make its owners feel good about themselves, comes with "with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea."

Jason Goldberger, executive vice president at Gilt.com, told the USA Today it's all about exclusivity:

"When you're waiting in line at Starbucks, the next person in line won't have it."

Ugh. [USA Today]

DISCUSSION

ninja_in_pajamas
King Antonius

Can someone PLEASE tell me what the hell is with all the Starbucks hate? It's like when something becomes so popular, it then becomes popular to hate on it as much as possible. Don't get me wrong, I'm not saying they have the most epic coffee in the world or anything, but unless you are going to stand around at home and grind your beans and brew your coffee exactly how you like it, it's time to stop bitching and complaining. The coffee is decent. It's over priced, but you know what? CONVENIENCE COMES AT A COST. So can we stop with the random shit like "purveyor of coffee flavored water"? I mean, Gizmodo is a rather popular gadget blog. Maybe it's popular enough to start with the hate train? I'll get it started. Gizmodo gives us WATERED DOWN NEWS and WATERED DOWN REVIEWS. I'm sure I'm about to get a crap ton of hate for this, but oh well. I feel a lot better now. ^_^