Actually Iconic

In 2013, there was a power outage at Super Bowl XLVII. The TV broadcast went dark, and the game stopped for more than half an hour. Oreo seized a golden opportunity, tweeting this out and gaining national attention in the process. It earned them a second spot on this list and a permanent entry in the halls of advertising history. It’s one of those cases where you do, in fact, gotta hand it to ‘em.