While Coldplay was doing their thing at the 2016 half-time show, Pabst’s social media manager was apparently rushing the ball into the friendzone. Hope you do better this year, Pabst.

The Steak-umm Twitter account is famously unhinged, but here the brand went for a little radical honestly. With eight thousand likes, it seemed like it worked. There’s a lot of great “brands hanging out together” action in the comments to check out here, too. The only question is will thinking about this tweet finally get me to Google what a steak-umm is? Do I want to know?

Here’s an response: Stop. What is even going on here?

Sunny Delight tweeted this out during the 2019 Super Bowl. You ok SunnyD?

Someday we’re going to look back at this bizarre period where brands tried to have fun on Twitter and wonder what the hell was going on. Is this even supposed to be a joke? The funniest thing about it is how poorly the tweet did—just seven retweets and 34 likes. Imagine a bunch of marketing guys sitting around a room and thinking “Ketchdown” was going to be a hit.

In 2013, there was a power outage at Super Bowl XLVII. The TV broadcast went dark, and the game stopped for more than half an hour. Oreo seized a golden opportunity, tweeting this out and gaining national attention in the process. It earned them a second spot on this list and a permanent entry in the halls of advertising history. It’s one of those cases where you do, in fact, gotta hand it to ‘em.

This is really not that funny, but the top response to this tweet is solid gold. This man was not here for the brand awareness, I hope he finally got his pizza.