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What Can You Even Say About This

Screenshot: Heinz / Twitter / Gizmodo
Screenshot: Heinz / Twitter / Gizmodo

Someday we’re going to look back at this bizarre period where brands tried to have fun on Twitter and wonder what the hell was going on. Is this even supposed to be a joke? The funniest thing about it is how poorly the tweet did—just seven retweets and 34 likes. Imagine a bunch of marketing guys sitting around a room and thinking “Ketchdown” was going to be a hit.