How to Lose $3.2 Million and Still Win, By Amazon.com
When Amazon started selling Lady Gaga’s album for $0.99 the other day, there was no doubt it would stand to lose millions. The total today, we now know, is about $3.2 million. This was still a good move for Amazon. Why? Well, loss-leader strategis aside, if you’re up on Amazon’s wheelings and dealings this month,…