One can spend hours combing through the web looking up his or her next procurement and it can get a little lonely…

Welcome back to Toy Aisle, io9's round up of the latest and greatest bits of plastic siphoning money from our cash…

Despite the ways that dolls have historically always been marketed more toward young girls, while action figures…

Welcome back to Toy Aisle, io9's regular round-up of the best toys we’ve seen on the internet this week. Today,…

When you think of “Star Wars Barbies” as a concept, you think it would be very easy for Mattel to just put Barbie in…

The Barbie movie has found some very interesting writers. Filming has begun on A Quiet Place 2. Melissa Benoist will…

Welcome back to Toy Aisle, io9's regular round up of the latest in cool merchandise. This week, we’ve got another…

“If you try hard enough, any popular line of toys can be turned into a successful cinematic franchise.” - Old…

The Thirteenth Doctor ascendant. And toyetic.

Do you remember the limited edition The X-Files giftset from 1998 featuring a pair of Barbie and Ken dolls dressed…

Dustin Sloan and Trenton Charlson might not be household names, but if you spend too much time on the internet, you…

So many of us grew up with Mattel toys—and now, as adults, that nostalgia is still part of us. Enter Gallery 1988,…

After spending decades looking like the world’s least emotive Abercrombie & Fitch model, Barbie’s boyfriend Ken is…

Even better: not only is Amy Schumer in talks to star in the live-action Barbie movie, but if the deal goes through,…

As we spend this year celebrating the 50th anniversary of Star Trek, we’re going to be inundated with all sorts of…

The smell of melting plastic is particularly unpleasant, so instead of putting Barbie on a two-wheeled…

Do you hear that? That’s the sound of privacy and children advocates having a conniption. Because following up on…

Following Wonder Woman and Batman, the latest addition to the Barbie Batman v Superman: Dawn of Justice line has…

At last summer’s San Diego Comic-Con, Mattel announced that it would be making a special line of Barbie figures…

Fifty-seven years after first giving little girls an unrealistic representation of what a woman’s body should look…