“If you try hard enough, any popular line of toys can be turned into a successful cinematic franchise.” - Old Hollywood…

The Thirteenth Doctor ascendant. And toyetic.

Do you remember the limited edition The X-Files giftset from 1998 featuring a pair of Barbie and Ken dolls dressed up …

Dustin Sloan and Trenton Charlson might not be household names, but if you spend too much time on the internet, you…

So many of us grew up with Mattel toys—and now, as adults, that nostalgia is still part of us. Enter Gallery 1988,…

After spending decades looking like the world’s least emotive Abercrombie & Fitch model, Barbie’s boyfriend Ken is…

Even better: not only is Amy Schumer in talks to star in the live-action Barbie movie, but if the deal goes through,…

As we spend this year celebrating the 50th anniversary of Star Trek, we’re going to be inundated with all sorts of…

The smell of melting plastic is particularly unpleasant, so instead of putting Barbie on a two-wheeled self-balancing…

Do you hear that? That’s the sound of privacy and children advocates having a conniption. Because following up on last…

Following Wonder Woman and Batman, the latest addition to the Barbie Batman v Superman: Dawn of Justice line has…

At last summer’s San Diego Comic-Con, Mattel announced that it would be making a special line of Barbie figures…

Fifty-seven years after first giving little girls an unrealistic representation of what a woman’s body should look…

Are you hesitant to buy your child a Barbie doll for fear of reinforcing negative stereotypes about women?…

One less entry on a resume that’s a thousand jobs long isn’t going to hurt her career, but a few days ago Mattel…

Realizing perhaps that the bar for films based on toylines had been raised by The Lego Movie, Sony has asked Diablo…

Once a year, toy companies from all over the world converge on New York to reveal what everyone will be fighting to…

Using just their imaginations kids have been having conversations with their toys for years, but an upcoming version of…

There are plenty of lists about the “weirdest” Barbie dolls on the internet, but they only scratch the surface of the…

Yeah, you read that right. Mattel, begrudgingly admitting that maybe, just maybe, girls also like superheroes, has…