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Apple Apologizes for Ad That Crushed Creativity

Screenshot: Apple
Screenshot: Apple

Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher, telling Ad Age that it “missed the mark.” The ad was met with fierce backlash from people who thought Apple’s ad was at odds with what Steve Jobs, and the company at large, claimed to stand for. – Maxwell Zeff Read More