Our non-PC-using brethren over at Gawker discovered an Slate’s attempt at capturing the eyeballs of old folks for whom “downloading audio and listening to it” is much too difficult. Essentially, they’re offering “textcasts” of their content. These are text versions of their stories attached to 15 minute blank audio files. They load just like podcasts, but they use no voice talent so they’re much cheaper to produce, obviously, and everyone likes staring at tiny screens to read long articles.
“Slate” Creating New Platforms For Christopher Hitchens To Be Wrong In [Gawker]
http://www.gawker.com/news/slate/slate-creating-new-platforms-for-christopher-hitchens-to-be-wrong-in-173859.php
