Either Apple has been forcibly taken over by a multilingual cartel, or it’s updating its online store like it always does when it’s about to announce a major new product. Come on guys, we’ve been doing this for how many years now?
https://gizmodo.com/iphone-5-the-complete-rumor-roundup-5930100
In fact, we weren’t even going to post this at all when it happened this time, as it does every time, and wouldn’t have except that there’s a fun GIF: