As thousands of retweets posted to Twitter timelines across the country, the media took notice. The New York Times has done two posts about it. “Have you tried it yourself,” The Times asked. “Would you?” The challenge reached its mature form of meme when YouTuber and professional brain genius Jake Paul posted a video of himself trying it for his young, impressionable audience. And here I am furthering the meme’s spread for a world too dumb to know any better.


I’ll just say that if you do this, you will crash and die, and you’ll probably kill someone else too.

[Layton Police Department via KUTV]