Nike Uses NFTs to Make Shoes More Exclusive, More Expensive
Not one to be outdone in the NFT shoe space, Nike is now releasing sneakers exclusive to people who have already bought up one of the company’s limited NFTs. This was part of the campaign from earlier this year where shoe buyers had to purchase an NFT from the company’s .Swoosh store. Users need to buy one of these OF1 tokens in order to get access to a new Air Force 1 Low sneaker titled “TINAJ”—short for “This is Not a JPEG.” The NFTs were sold for $19.82 with each showing a different AF1 sneaker of the past. All this does is add an extra bit of exclusivity, and turn a $120 shoe into a $140 shoe thanks to the forced NFT purchase.
