Adidas Needlessly Adds NFTs to Promotional Campaign
Shoemakers looked at NFTs as an extension of their already-collectible brands. The expectation was that sneakerheads would be willing to snap up limited edition shoes, even though they couldn’t wear them or just stick them in a sealed case.
For some reason, companies keep shilling NFTs even if the campaign doesn’t really benefit. Earlier this month, Adidas started a new collaboration with fellow apparel brand Moncler. To be fair, there are actual products you can wear among this offering, but included in the promotion is a bunch of limited edition NFTs given away for free. The pictures in the NFTs are based on real-life sculptures from human artists.
