Coca-Cola is Still on NFTs with its AI-based ‘Masterpiece’ Collection
Coca-Cola’s recent AI-generated flavor was a big bust, but before it could jump on the AI hype train, the company was already gunning for the NFT crowd. In August, Coca-Cola claimed its “Masterpiece” NFT collection made $543,660 after it dropped on Coinbase’s NFT marketplace. The company has been auctioning off NFTS since 2021, and it doesn’t seem like it plans to stop any time soon. Hell, the ‘Masterpiece’ campaign included an ad that the company said was made using generative AI. It’s as if two overblown tech hype trains crashed into each other, spilling awful-tasting AI-generated Coke flavors on an unsuspecting populace.
