McDonalds Didn’t Exactly Supersize Its NFTs in 2023
And it's live! #GRIMACE, a classic McDonaldland character brought into the modern world of digital collectibles. Minted within the @McDonalds app which millions call their happy place. Powered by Bandwagon Labs with artwork from @TheHiddenWalls. Stay tuned for the mint! ⚡️ pic.twitter.com/Z5U5T2sE8Z
— Bandwagon Labs (@BandwagonLabs) August 17, 2023
McDonald’s has tried to cash in on the purple shake hype trend that started this summer thanks to its Grimace mascot. It also tried offering people Grimace-themed NFTs. In August, the megalithic fast food chain company unleashed 2,000 Grimace NFTs onto unsuspecting people in Singapore. You had to go through the McDonald’s mobile app to get them, but at least they were free.
Of course, Mcdonald’s is known for offering limp tech tie-ins, such as in July with the launch of McNuggets Land, which was a metaverse project based on the blockchain-based “game” The Sandbox. Players could walk around a boring, dry McDonald’s-themed environment, hang out in a fake restaurant, and order fake food. The game only ran from July 20 through Aug. 28, so we’ll never know for ourselves if the fake blockchain-based food would give your character as many stomach issues as a Happy Meal does in real life.
