Ticketmaster Can’t Get Any Worse, or Can It?
Ticketmaster doesn’t currently have a great reputation right now, or at least, both it and its parent company Live Nation are still dealing with fallout from its botched Taylor Swift Eras Tour ticket rollout. But in March this year, Ticketmaster was already busy further commoditizing the bands who are forced to deal with its haphazard, monopolized service. The company launched the ability for artists to sell token-gated tickets, which forces users to buy an NFT to unlock certain perks like digital memorabilia, but it could have also been used as a ticket to attend events. The company was using the Ethereum blockchain for this rollout, despite previously using a16z-backed Dapper Labs’ Flow blockchain.
