This $25,000 Mechanical Watch Looks Just Like Apple's

Illustration for article titled This $25,000 Mechanical Watch Looks Just Like Apple's

If for some reason you love the design of the Apple Watch but hate the fact that it’s stuffed full of electronics, your prayers have been answered. The Alp Watch is a purely mechanical time piece cheekily designed to look just like the smartwatch—but it’ll cost you.


The tongue-in-cheek promotional video from Luxury watchmaker H. Moser & Cie is shot just like an Apple ad, boasting of 200 years of R&D, no future upgrades being required, and a unique power source that simply requires a turn of the crown. Perhaps most importantly, there’s only one application: no phone, no messaging, no heartbeat, just... time.

Yes, it’s a silly gimmick, from the name to the video, but you really can buy one if you have the money to spare. Moser & Cie is producing just 50 of the watches, and they’ll cost $25,000 a pop—more than the 18-karat gold Apple Watch. But at least it’ll never become obsolete, eh?

[H. Moser & Cie via Hodinkee via Verge]



It’s not as if the design of the Apple Watch is that great looking in the first place. So they made a clunky looking watch that “just” tells time. How about a good looking watch at least for $25,000.

And I say that as guy sitting here wearing an Apple Watch.