An App Can Help You Locate the Williamsburg of Your City, Or, Which Neighborhood to Avoid

The Williamsburg of LA is Silver Lake. Photo by Ian Freimuth

Say you’re traveling in a strange new city but suddenly find yourself really jonesing for the familiar comfort of pour-over coffee and man buns. A new app will help you find such amenities in any city you visit, or, more helpfully, allow you to steer clear of them.

The Where Is Williamsburg app, which is available on iOS today, was made by Kate Ray, a developer who noticed the innate need of New Yorkers to explain a different city through the lens of their own. “We’re immediately like, ‘So Mitte is basically the SoHo of Berlin, and Kreuzberg is the Williamsburg?’” she tells Gizmodo. “Usually people are gracious enough to accommodate our self-centered perspective so we don’t even realize how bad it is. I made this as a gentle critique of the idea that New York is the center of the world but also because I’d probably use it while traveling.”


Ray used some highly scientific datasets to find the most Williamsburgian neighborhoods: The density of American Apparel stores, advice from her hipster friends, and this Gawker story. But fear not! If you disagree with where the Williamsburg is located in your city, the app does take user input into account. “So yes, if enough people selected a different neighborhood it would change the pin,” Ray said. Also, if your city is not “on the map,” as they say, you will be able to add your pick for the Williamsburg of your town.

Also it’s important to know that according to the app, the Williamsburg of New York City is... Bushwick.


[Where Is Williamsburg?]

Share This Story

About the author

Alissa Walker

Alissa is the former urbanism editor at Gizmodo.