It’s fun for the occasional tech demo, but now we know the real reason that Google Glass, and other augmented reality solutions, have failed to catch on. The future they’ve promised us will eventually turn into the same nightmare that surfing the web has become—a sea of intrusive ads and countless another annoyances trying to sell you something.
You can at least close your browser or look away from your laptop when it all gets too overwhelming, but as Keiichi Matsuda reveals in this brilliant Hyper-Reality short film, one day there might not be any escape from ads.
