"The new Chipotle ad is amazing," says Gawker's Neetzan Zimmerman. When asked about the ad, Wired writer, self-professed burrito connoisseur and dedicated Chipotle hater Mat Honan replied: "I'm going straight to Godwin here, because you know who else had good ads?"

He echoes the thoughts of billions who hate Chipotle, Coldplay and other things that start with C.