Holiday gift ads usually suck, but this one—a heart-warming reminder of every child’s daydreams of space and the man that lives on the moon—is just too good not to watch.

John Lewis, the British department store that created the video, has a fine track record for heartwarming seasonal ads. Last year it was about this wonderful Calvin and Hobbes-style story about a kid and his penguin. This year’s, I think, is better.


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