One of the most useful things you can possibly have if you're up the metaphorical creek after dark is a source of illumination: finding firewood (or just not falling over a cliff) is much easier if you can see what you're doing. That's why this survival kit, which packs supplies into the body of a flashlight, could be decent investment.
The VSSL (not to be confused with that other tech startup project, Vessyl) is fairly simple: an oversized, waterproof aluminium flashlight body, which is mostly hollow and filled with survival supplies. What you get inside depends on which of the four versions you spring for: Supplies, Shelter, Zombie or First Aid all get you different variations, but they all have the kind of supplies you'd expect from an off-the-shelf survival kit. Best of all, the tail cap is also a compass, which should help steer you in some kind of straight line.
VSSL Supplies unpacked
The project has exceeded its Kickstarter goal at the moment, but is still taking pre-orders. $40 gets you the empty flashlight, with the most expensive Supplies version running $80. That's more or less on par with most other off-the-shelf kits; really, the biggest potential downfall I can see of the VSSL is the size/bulk, which makes it a little hard to throw in the bottom of the pack as a just-in-case option. On the upside, however, that heft could come in handy for pasting a few zombies. [VSSL]