It doesn’t seem to be any more pleasurable to wear either. The company claims those hexagons are “inspired by graphene” and “Formula 1 wet tires.” Allegedly this helps the condom grip the penis in a tighter, more form-fitting manner than regular condoms, though I did not find this to be the case.

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LELO also loves to harp on the HEX’s thinness. At 0.055mm it’s not a bulky, stimulation-sucking dick raincoat, but it’s far from the ultra thins already on the market, some of which are a mere 0.02mm.

Then there’s the clean, stylized packaging which Pin Man likened to “Apple store headphones” and is also geared to make condoms more appealing to the cool kids. At $35 for a 36-pack, the comparison to Apple headphones is apt: overpriced for what you get. A 40-count variety pack of Trojans can be had for for just $17 on Amazon.

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Pin Man also insisted on showing me that, once fully unrolled, the HEX has the word “respect” printed in some sort of latex bas relief at its base. “Respect, what?” I asked, genuinely unsure of the message’s implications. “Respect the man who wears it,” was his impromptu answer.

I should also note that, despite the launch party’s obsession with hexagon-laden merchandising that screamed “dick beehive,” once worn, the individual cells are no longer noticeable at all.

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So it would seem the LELO HEX is neither safer, cheaper, thinner, better feeling or even a more aesthetically interesting option. Despite trying to distance itself from the baser condom innovations (colors, textures, tastes, etc.), the HEX is for all appearances just another gimmick.

Safe sex is important, and everyone should wear a condom. It just doesn’t have to be this one.