Buying and Selling Faces

Making the masks is one thing, but Okawara is also in the business of buying real faces to use on his masks and sell later. After he announced that he was buying faces for the project in October of last year, he ended up receiving more than 100 applications, per Reuters.
“Buy and sell faces. A story like science fiction has become a reality. No one yet knows what will happen to a world full of the same faces as you,” the store wrote on its website, according to an English translation provided by Google.
He paid the selected applicant 40,000 yen, or almost $400, for the right to use their face on his masks. Kamenya Omote does not disclose the identity of the people whose faces who are selected for the project.