Why most radio ads are so fucking annoying

Illustration for article titled Why most radio ads are so fucking annoying

I'm a sucker for good radio ads but, sadly, most of them are hideous. They all share the same cliché background music, terrible scripts, exasperating sound effects, and awful voice overs. These hilarious videos—promoting the 2015 Radio Mercury Awards—list all the things that make a radio ad suck.

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Most annoying on any radio: the use of the word "backslash" in any web address.