This Japanese Robot Feeds You Tomatoes While You Run

Okay, it's not exactly a robot—but I bet it's still the craziest thing you've seen all day. Japanese juice and ketchup company Kagome built a freaking wearable tomato dispenser for a runner at the Japan Marathon this weekend.


The video pretty much speaks for itself:

What's really going on here? Believe it or not, it's a PR stunt to promote tomatoes over bananas. Dole Japan has sponsored the Japan Marathon since 2008, and reportedly provides giant bins of bananas every year to keep runners going. Kagome would obviously love if those runners picked tomatoes instead.

But Dole came to this year's marathon prepared. Witness the world's first wearable banana:

Yeah. [Kagome, Dole via Vice Munchies]


Stupid | Clever

surely this will be my private hell: being force fed raw tomatoes by a grinning, parasitic robot, while running a never-ending marathon.