Toshiba Tries to Weasel Out of Free-TV-If-Spain-Wins World Cup Promotion

Illustration for article titled Toshiba Tries to Weasel Out of Free-TV-If-Spain-Wins World Cup Promotion

Since I was a kid, every World Cup would bring the same ads: If Spain wins, your TV is FREE! For decades, nobody ever won...until this victory. Now Toshiba is trying to weasel their way out of their get-your-money-back promotion.


"Si la Roja gana, tú ganas" said the ad in big honking letters in magazines, newspapers, and TV commercials.

If the Red—nickname for the Spanish soccer team—wins, you win.

Buy a Toshiba laptop with the last Intel Core i5 2010 processor, or a Toshiba TV and, if Spain wins the final we will give all your money back.

That was it. Pretty clear and straightforward... unless you read the small print, which was not available in any of the ads, only in the company's web site. There, the rules said that you had to register your product before June 17 to qualify. Of course, almost nobody did that, because the ads themselves didn't say anything about registration or any requirement. It was only: Buy our products and we will give your money back if Spain wins the final.

As a result, Toshiba customers and consumer associations in Spain are up in arms against the company, demanding their money back exactly like the ads said, no registration required. The promotion sets the money back deadline to August 2, which is not in the ads either, but in the website small print rules.

Click to viewOf course, Toshiba says that they are right and that they didn't have to advertise the need to register the product in the ads. In fact, they suggest the current protests is all a conspiracy against their brand. [Muy Computer and Muy Computer]



I think we're way over our heads when it comes to these promotions. Just like the endless flood of commercials for everything under the sun. I don't buy a SINGLE product because someone on the television told me to buy it. Not a car, a meal, or a television. Especially not a computer.

Like the promotions for Coke, Dr Pepper, etc. I don't need a chance to win a free Iron Man anything, I just want the damned soda to drink. Quit trying to influence my decisions with idiotic tie-ins.

The only commercials I think should be aired are for new or improved products, or perhaps to announce a sale or special. Certainly not just because you want your brand on people's minds, since if your product is worthy it'll already be on the forefront of choice.