UK Authorities Don't Want Wanted

Illustration for article titled UK Authorities Don't Want Wanted

This just in: Authorities in the UK found the movie adaptation of the comic Wanted to be "condon[ing] violence by glorifying or glamorising the use of guns," while at the same time failing to be offensive to the general public. That's the result of an investigation into the promotional posters for the movie by the British Advertising Standards Authority, following complaints from various UK citizens about the posters. But how did they swerve around the subject of star Angelina Jolie's sex appeal?

Illustration for article titled UK Authorities Don't Want Wanted

The report by the ASA was troubled by the message given by the posters:

We noted Angelina Jolie, an actress generally recognised as being glamorous, featured in both ads and in ad (a) the gun she held featured prominently. We noted James McAvoy's character appeared in an action pose in ad (a) and the guns he held were pointed towards the reader; and that several guns were depicted in ad (b). We noted one of the guns in ad (b) had recently fired, a moving bullet was shown and the ad featured other images related to the use of guns, including a bullet sprayed target; furthermore, Angelina Jolie was shown, holding a gun, in a pose that may be considered provocative. We noted the prominent text used in ad (b), "6 WEEKS AGO, I WAS JUST LIKE YOU ... AND THEN I MET HER ... AND MY WORLD WAS CHANGED FOREVER", in conjunction with some of the smaller text, suggested James McAvoy's character's life had changed for the better since he had become an assassin.

You almost want to read a review of the actual movie by the person who wrote this report, don't you? "And then it appeared that Morgan Freeman, an American actor of no little import, used the word 'motherfucker' multiple times before discharging his weapon in a manner that suggested he was displeased." In the end, the ASA agreed that the posters glamorized the use of guns and were unsuitable for children, but not for adults:

However, we considered most members of the public would understand that the posters reflected the content of an action film. We therefore concluded they were unlikely to cause serious or widespread offence.

The clear implication being that British children, apparently, can't tell the difference between movies and reality these days. Personally, I think that they should rise up in protest. Preferably using guns and screaming "We can't help it, we saw the posters for Wanted" in high, pre-pubescent voices. [ASA Adjudications, Via]



I thought they would have been offended more that this is just a very stupid movie and not in a fun boobie filled Benny Hill kinda way either.