Underprivileged Sony Cybershot DSC-W220 Gets Middle Class Features

Illustration for article titled Underprivileged Sony Cybershot DSC-W220 Gets Middle Class Features

Trickle down seems to be one of Sony's major CES themes: Bringing features from higher-end products down to its cheaper entry models, like its new entry-level Cybershot DSC-W220.


Specifically the W220 pulls its tricks from the W150 and W170—namely Sony's Intelligent Scene Recognition that picks the right auto-shooting mode for you, and a Dynamic Range Optimizer that tweaks the contrast and other settings automatically. Those were $300 camera features, the 12 megapixel W220 is about $190, which is still kinda pricey in the grand scheme, since you've got $140, $150 camera running around from other companies that do roughly the same things.


LAS VEGAS (CES Booth #14200), Jan. 7, 2009 – Sony today announced a new 12-megapixel Cyber-shot® camera (model DSC-W220) that combines powerful imaging features with intelligence to make taking great pictures easy.

The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer.

“This camera is perfect for customers who forget to change settings to the right scene mode, do not have the time to change settings or do not know what setting to use” said Karim Noblecilla, senior product marketing manager in the Digital Imaging Division at Sony Electronics. “It chooses the correct scene mode, which makes it easy to use.”

Intelligent Scene Recognition automatically recognizes a total of five scenes—twilight portrait, twilight, twilight using a tripod, backlight and backlight portrait. It optimizes camera settings for shooting situations, taking an additional shot in low and bright light scenarios when there are two different approaches to shooting a scene so users can choose which picture they would like to keep.

The camera’s Dynamic Range Optimizer uses a sophisticated algorithm to determine the best exposure and contrast settings in almost any shooting environment, giving images a natural look with clearer details that match what you see with your naked eye.

The W220 camera has a 2.7-inch LCD screen (measured diagonally) and Carl Zeiss® Vario-Tessar 4X optical zoom lens with 30 millimeter (equivalent) wide angle view. It includes Optical SteadyShot™ image stabilization to minimize blur without affecting picture quality. Sony’s Smile Shutter™ technology automatically captures a smile the moment it happens. You can use the adult or child priority setting when shooting scenes containing both adults and children, and the camera will distinguish one face from another.

Bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC and upload images to the Web. You can search and organize images by event, smile or face, including children and infants. Then you can display them in calendar or chronological views organized into folders.

Images can be stored and managed on both the camera’s 15MB internal memory and an optional Memory Stick® media card. The camera’s high definion output and HD slideshow with music let you share images on HDTV sets, including Sony’s BRAVIA® flat-panel LCD models (HDMI cable not included).
Pricing and Availability

The DSC-W220 camera will be available tomorrow in silver, black, pink and blue for about $190. The camera and a range of accessories, including new carrying cases (models LCS-CSVA, LCS-CSVB and LCS-CSVC), can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail ), at military base exchanges and at authorized dealers nationwide.

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I used to have a Cannon Elph that did an awesome job with great pictures and then moved to Sony. Have not been happy with Sony's point and shoot. Next point and shoot will definitely be a Cannon.