Boom. I remember hearing that being inside a car when it gets struck by lightning is a pretty safe place to be (as long as you don’t touch anything). Something about the bolt dissipating into the ground (the rubber tires thing is a myth). I’m not so sure about that now because the force of nature striking down on this SUV is blinding and totally frightening. It just smacks the hell out of the car.
Even if it’s still safe, I think it’s safer still to just not go outside. Ever.
Update: Looking at it closer in HD, it look much more like it was faked for an ad.