Watch Apple's iPhone 5 Video with All the Details on the New Phone

Here's Apple's customary new product video for the iPhone 5, with all the familiar faces from Cupertino. And as usual, it's beautiful. Even if you're not totally impressed with this generation, you won't help but be impressed after seeing everything that went into it.


It's got some interesting details about the phone—a lot of which we've covered—and some insight into the rigorous design and manufacturing process. For example, high-powered cameras are used to take photos of each phone, and the photos are analyzed to determine one of 725 different possible cuts.

Plus, it's a chance to hear Sir Jony Ive say al-oo-min-ee-um, which is worth the cost of admission all on its own.

Edit: And since everyone insists, here's the version where I screwed up the first minute, had to start over, and forgot to restart the video. Enjoy.


Holy cow, the phone looks huge in some of those people's hands...