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Watch Samsung's Galaxy S IV Unveiling Right Here

At 7 o'clock EST, Samsung's finally going to take the wraps off of its flagship Android handset. It's easily the most anticipated phone of the year so far, and you can watch it make its debut right here.

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We've still got some time before kickoff, so go ahead and get caught up on what we're expecting to see with our rumor roundup post, or enjoy the creative trolling HTC and LG are doing during the pregame. Enjoy!

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DISCUSSION

This is just brutally awful. It's so sad that product launches no longer have the same intensity anymore. Like the days when you'd actually get to see something special. Now the launches are just boring executives showing boring pieces of plastic with spec bumps. Yawn. Also Samsung, bigger isn't better. The humongous screen just makes the person on the stage look silly.