The pace of iPhone coverage has been a little relentless the last few weeks: first there was the announcement, then the reviews, then the laughing at idiots camping in lines for weeks. Now, the ultimate stress relief: watching Apple products get some .50-cal slow-motion loving.

While we've certainly seen plenty of other videos of the Cupertino's latest getting tortured in various creative (but faintly scientific) ways, nothing really rounds out the new-iPhone-frenzy in quite such an American fashion as shooting it in the desert.

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As you'd more or less expect when you put a 7.1mm smartphone against a bullet designed to kill small vehicles, there wasn't much of the iPhone left after 'testing'. One down, a couple million left to go. [YouTube]