What If Star Wars Merchandise Was Sold Like High Fashion?

Image: Lucasfilm
Image: Lucasfilm

A few weeks ago, Columbia Sportswear announced a high-end, limited edition line of jackets based on The Empire Strikes Back. They sold out instantly. But io9 got ahold of one and had a question: What would it look like if this jacket, and all Star Wars merchandise, was sold like it was high fashion?


The answer, well, is this highly embarrassing video I hope you enjoy:

I’m never going to live this down, am I? [Ed’s note: You most certainly are not.—Rob]

Thanks to Columbia for providing Gizmodo with the jacket for this video.

Entertainment Reporter. NYU Cinema Studies Alum. Formerly Premiere, EW, Us Weekly, and /Film. AP Award-Winning Film Critic & CCA member. Loves Star Wars, posters, Legos, and often all three at once.



I’m guessing Adidas lost/lapsed on the license? I love my Han Solo SL72s (not mine pictured but best pics I can find). They made some pretty great clothes/shoes.