In a move that will probably backfire instantly thanks to the always lovely denizens of the internet, Yelp is now allowing you to send messages directly to business owners. All of your questions, comments, and trolls can now directly filter into the inbox of the restaurant or plumber or day care you would like to express your appreciation or hatred toward.
The plight of the internet troll (because let's be honest, this will be a staple in the troll tool belt) is getting better every day. Now your pranks and mind-bending levels of sarcasm aren't limited to phone calls, Facebook or Twitter feeds, or unkempt reviews pages. Now you can reach a business owner's inbox, for a new, more advanced level of personalized degradation. Have at it! [Yelp]