Toshiba is taking the gloves off next week at the Consumer Electronics Show (CES) in Las Vegas, where the company might introduce a third line of HD DVD players that will be even cheaper than its current versions. Toshiba chief Yoshihide Fujii offers this tantalizing hint: "At first I thought the price threshold is $499. Maybe coming next is $399 and after that is $299."
Perhaps Fujii isn't aware that Toshiba's much-improved HD-A2 player (pictured above), released a couple of months ago, can now be found on the web for $399. But that $299 price could be a number that opens the floodgates for HD DVD player sales. We'll be at Toshiba's CES press conference on January 7, and we'll bring you details as they happen.