Toshiba to Roll Out Cheaper HD DVD Players Next Week?

Toshiba is taking the gloves off next week at the Consumer Electronics Show (CES) in Las Vegas, where the company might introduce a third line of HD DVD players that will be even cheaper than its current versions. Toshiba chief Yoshihide Fujii offers this tantalizing hint: "At first I thought the price threshold is $499. Maybe coming next is $399 and after that is $299."

Perhaps Fujii isn't aware that Toshiba's much-improved HD-A2 player (pictured above), released a couple of months ago, can now be found on the web for $399. But that $299 price could be a number that opens the floodgates for HD DVD player sales. We'll be at Toshiba's CES press conference on January 7, and we'll bring you details as they happen.

Toshiba Plans HD DVD Push [PC World]