• By Mark Wilson
    Mar 10, 2007 1:45 PM 10,808
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    #apple

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    iPhone Generated $400 million in Free Publicity

    According to Harvard Business School professor David Yoffie, Apple has generated a scant $400 million in free iPhone advertising since its announcement (granted, at least $200 million of that was from Gizmodo alone). He explained:

    No other company has ever received that kind of attention for a product launch...It's unprecedented
    I doubt that the iPhone announcement drew society's attention more than, say, RCA's first color television or Phillips' first VCR. But given the greater size and spread of media today, I guess that "unprecedented" is still no exaggeration. – Mark Wilson

    Apple buffs marketing savvy     [via digg]


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