Things are bad out there, people. We're going to see a pretty sad holiday shopping season from retailers perspectives. Yet these Black Friday ads we're seeing, they look just like they do every year. I don't think they adequately reflect just how badly they want, nay, they need your money. Let's add a bit of that desperation into their advertising, shall we?

For this week's Photoshop Contest, I want you to make some brutally honest Black Friday ads. Work your magic up and then send the results along to me at contests@gizmodo.com with "Honest Black Friday" in the subject line. Save your files as JPGs, GIFs or PNGs with the filename FirstnameLastname.jpg. Get your entries in by next Tuesday, then look for the top three winners as well as the rest of the best in our Gallery of Champions. Get to it!

Send an email to Adam Frucci, the author of this post, at adam@gizmodo.com.