Sprint's Dan Hesse Is Not As Likable As He ThoughtS

Sprint CEO Dan Hesse's sorta-classy black-and-white ads have been canned. Could bespectacled Verizon guy or spiky-haired Alltel guy get the axe next? Please?

Watchers talking to the WSJ said Dan Hesse's commercials were pretty dull. Viewers thought one commercial, filmed in the back of a New York City taxi, was actually Hesse in a pricey limo, and CEOs enjoying their wealth is kind of frowned upon these days.

But given the choice, I'd get rid of that Verizon guy first. He doesn't talk much, but neither do many perverted sexual fetishists. Am I saying he's definitely a perverted sexual fetishist? Of course not. But I've never seen any proof that he's not, and I don't like the way he looks at me. [WSJ CNET]