CinemaNow, the subscription-less, on-demand streaming movie service, is partnering up with Best Buy. What does that mean? CinemaNow will stream from their website, and we'll see more supported hardware in their stores.
Nobody's overly excited about Best Buy rebranding an existing service and building it into their website, because, well, it's just not very exciting. That said, it is interesting to see one of the biggest sellers of physical media, i.e. DVDs, throwing their considerable weight behind digital distribution. Those aforementioned "select devices?" Probably just be a few LG web-connected Blu-ray players, and maybe a new marketing pitch for the Xbox, which already supports it.