Apple Reportedly Readying 99 Cent TV Show Rentals For September 7 Event

There's been plenty of talk about a new AppleTV, but what about, y'know, the TV shows themselves? Bloomberg's reporting that Apple's working on bringing 99 cent TV rentals to iTunes, with Fox nearly locked and CBS and Disney close behind.

Bloomberg's report, which also suggests the imminent release of the long-rumored $99 AppleTV, says that Apple's in "advanced talks" with News Corp. to let iTunes users rent Fox for 48 hours for the cost of 99 cents.

CBS and Walt Disney Co. are also reportedly in talks about joining the rental system.

And this would make sense! I often wonder why I'm paying $3 to download a TV show from iTunes that I watch once, only to immediately delete it in an effort to reclaim precious disk space. If Apple is making these big living room moves at a mid-September event, as many expect, then hopefully we'll hear more details about how our collective TV addiction might grow more affordable in the near future. [Bloomberg]